Building a healthy, resilient business means that we can invest in the long term, be a catalyst for change, and do more good in the world.

On a map, the big red roads might be fast but they’re also full of noise, vehicles, and exhaust. The smaller, less-travelled white roads tend to be harder to navigate but they’re full of beauty and great adventure. Unlike a lot of companies, Clif has chosen to follow the white roads so it can grow naturally and sustain itself over time – patience over greed, purpose guiding profit.

Today, being a healthy business allows us to support our brands, our people, our community, and the planet. Plus we have loads of fun doing it every day!

Our Aspirations